Beef From Birth To Plate
Winter
Canadian beef cattle are selected to thrive in the Canadian climate.
Cattle are able withstand very cold temperatures as long as they have protection from the wind and good feed to eat.
Spring
Spring is calving season on the cattle ranch. Producers are diligent in caring for cows and their newborn calves. Most beef calves are born in the spring and spend the summer months with their mothers on pasture. The calves drink milk and learn to eat grass for food.
The Canadian beef industry has a code of practice that ensures cattle are handled and cared for in the best way possible. Cattle are vaccinated against preventable diseases, just like humans.
All cattle are given ear tags with a unique radio frequency identification number (RFID), making it possible to trace each animal from birth to processing.
Much of the land that cattle graze on is too dry, rugged, salty, wet or hilly to grow other crops.
Cattle keep the land healthy by helping prevent erosion and giving the soil good nutrients from their manure.
The Canadian beef industry uses 21.1 million hectares of land of which 85% could not grow any other food for us.
Summer
The action of animals grazing is critical to maintaining grassland ecosystem function and health. Grass needs to be managed to stay healthy and productive, grazing is one way of doing this.
Producers provide cattle with good quality water and contribute to watershed health.
Grassy creek banks prevent erosion.
Autumn
In the fall, cattle are rounded up from pasture and moved home.